Google is one of the leading search engines that are used by a majority of people in various countries. This search engine has been primarily used by people to look up information about a particular product, service or topic. It is Google’s responsibility to ensure that users find the information they are looking for. Google has to sift through the millions of websites online and display the results in the order of their relevance. Google has developed search engine algorithms, also known as ‘bots’ or ‘spiders’, to perform this complex task.
The effectiveness of this search engine is determined by the results of the SERP list. Over a period of time, internet professionals learn how to beat the algorithms and get ahead of their competitors without providing good content. Therefore, the quality of the results of the SERP list drops, threatening the effectiveness of the search engine. Penguin is one of the latest updates to Google’s algorithm to penalize websites that have used unethical methods to get to the top of the list.
This update from Google affected close to 3.1 percent of all search queries, which is significant considering the number of websites present on the internet. Websites that used unethical approaches such as keyword spamming, link farming, doorway pages and duplicate content were the ones that were affected the most. These are spamming techniques that have been used for years. Despite repeated warnings from Google about the use of these techniques, certain SEO professionals adopted it to give a boost to the rankings of their clients’ websites. Google Penguin is a strong reminder that such ‘professionals’ are being watched. If your website is one of those that have been affected negatively by this update, it is time for you to seek the services of an SEO expert who can help you recover from it.
The expert SEO professionals not only have a good understanding of the update and its implications, but will also know the right measures to take to get your online business back on track. The first thing that an SEO specialist will do when you reach out to them with your request for help is to evaluate your website and identify the aspects that are not in compliance with the guidelines laid down by Google. They will prepare a list of the things that need to be worked upon in order to help you regain your lost glory. However, there are certain basic truths that you will need to accept.
Though a ProfessionalSEO expert can surely help you overcome the impact of the Penguin update, it will take a few months to see the results. Expert SEO professionals will have to bring about many changes to your website to ensure compliance with the guidelines. Therefore, you have to be prepared for a complete ‘overhauling’ of the website, if needed.
Avail of Affordable SEO Services and enhance your visibility and rankings in Google SERPS.
Navi worked as a senior software engineer for HCL before he saw the light and joined WebGraphy. He is business & internet marketing blogger. His prowess with link building, traffic generation, social media or conversion rate optimization ensures that each project is glitch-free and uses the most innovative tools we have to date. He is a smart cookie, too.
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